December 24, 2024

Rater 2024 Year In Review

2024 has been an extraordinary year for Rater, filled with milestones that highlight our commitment to transforming the online dating experience. From fostering authentic connections in person at ‘Radar by Rater’ singles events to enhancing trust and safety for online daters, we’ve achieved so much this year and we’re excited to share with you. Here’s a look at what we accomplished in 2024 and a glimpse of what’s ahead for 2025. 

What We Accomplished in 2024

Nationwide Launch in April

Rater expanded across the United States, bringing our anti-catfishing technology, and exclusive events to a wider audience. (Read the press release here)

Nicole interviewed by GDI

Thought Leadership at Global Dating Insights

Our CEO, Nicole Drew, spoke on the Trust and Safety Panel of Experts at the annual GDI New York conference, emphasizing Rater’s role in fostering authenticity and transparency in the dating industry. (GDI Trust and Safety 2024 report featuring Rater)

Trust and Safety Features and Partnerships Launched

Rater launched IDMTrust phone number scammer and bad actor checks for daters during onboarding into the Rater app, adding an extra layer of security. We also proudly partnered with BrightCheck, a leader in trust and safety, to further enhance user security.

Singles Mixer

Exclusive Real-Life Events

Through our growing Radar by Rater series, we prioritized offline dating, bringing verified singles together in safe, curated environments. We hosted a Mixer in Venice, California in March and a Napa Wine Tasting Event in September. (Check out a trailer from the mixer)

Rater App Glow-up and Website Redesign

We gave Rater a UI/UX glow-up, making our app and website more intuitive and visually captivating. (Check out the new website here)

Leadership Team Growth

In August, we welcomed Lee-Michael Pronko as our Head of Brand and Growth. Lee-Michael brings a wealth of experience from dating apps (previously founded Heartstring) and HeresMe his agency that specializes in video, branding, and strategic growth, positioning Rater for even greater success in 2025. 

Induction to Hatchet Ventures

In August, Hatchet Ventures officially brought Rater in as a portfolio company, and with that comes access to its extended family of advisors and resources. (Read the announcement here)

Humanizing Dater Onboarding into the Rater Brand

Video is a powerful tool to build connections, and what better way than to showcase the power of video with an introduction to Rater from Nicole Drew, the Founder and CEO of Rater. (Check out this video)

As we reflect on our incredible journey in 2024, we are proud to share the numbers that highlight our growth and user engagement:

  • 135K app impressions, a +201% increase from last year, showcasing growing awareness of Rater.
  • +69% growth in our user base.
  • 33.33% Day 1 retention rate, outperforming industry benchmarks, showing how much users trust and enjoy the app.
  • A stellar 0.00% crash rate, ensures a seamless and reliable dating experience for all.

What’s Coming in 2025

  • Shared Interest Communities: Users match with like-minded individuals based on hobbies, interests and values.
  • Rater GO Live: Real-time location-based check-ins to connect users with nearby singles.
  • Micro Payments: Go Premium subscription benefits smaller one-time payments for users in-app.
  • Exclusive Events: Expanding the ‘Radar by Rater’ series to new cities across the U.S.
  • Scam Stories Newsletter and Podcast Tour to bring awareness to scammers.

We’re inviting our users, partners, and investors to join us in taking Rater to new heights in 2025.

Here’s how you can get involved:

Thank you to our incredible team, trusted partners, and loyal users for making 2024 unforgettable! 

If you’re a dater who’s used Rater to find your person or attended our singles mixers, we are grateful you’ve chosen Rater and supported the shared vision to prioritize trust, safety, and authentic connection. If you’re a family member, friend, follower, supporter, or partner of Rater - thank you for contributing to our mission of connecting real people for real connections. Together, we’re creating a safer, more authentic dating experience—online and offline.

Happy Holidays,

Nicole and the Rater Team

Shoutout to all those involved in Rater’s growth in 2024:  Lee-Michael Pronko, Rachel and Jordan, Megan Brown, Chrissy, NicheTech, Nilesh, Mahendra, HeresMe, Matt Sadowski, BrightCheck, Scott Bright, Jay Burke, IDMerit, Hatchet Ventures, Dalton Van Hatcher, Global Dating Insights, Corinn, Rachel Perkins, Gorkem, Josette and others.